Mapping Ethnic Identity: The Koreatown Freeway Sign

Hi-Duk Lee moved to Los Angeles in 1968 and opened Olympic Market in 1971 – one of the first Korean markets in the heart of Koreatown.  Soon after he and a group of other Korean immigrant entrepreneurs formed the Koreatown Development Association.  Through this organization and the individual efforts of its members, Koreatown signs on the freeway and Los Angeles’ streets were designated to identity the emerging Korean ethnic community.